Social Media & Digital Marketing
Developing award-winning social media campaigns for brands across industries.
The truth behind the sunshine-filled estates of India’s ‘Kaala Sona’
A campaign that sheds light on the issue without sugar-coating the truth. Using a simple yet hard-hitting campaign line - #TruthAboutTea - we sought to create awareness across the board through various digital platforms and BTL activations.
The campaign reach was over 64 lakh people and over or around 12 lakh conversations around the plight of tea workers in Assam. 20% more consumers joined the campaign while using only 85% of the budget.
Awards:
Kyoorius Award for Oxfam (2019)
Foxglove Award for Oxfam (2019)
Launched Jio Fiber. This product video was conceptualised and executed within a span of less than 6 hours.
Additionally, re-vamped the Jio website.
Conceptualised and successfully executed a '100 days' digital campaign leading upto their 100-year anniversary.
The campaign was a mix of nostalgia, facts, insights, and give-aways.